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sobre

about

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My name is Giovanna Leone and I am an Industrial Designer. Born in Rio de Janeiro, I have experience working with project management through strategic studies of market trends and behavior. Developing end-to-end branding and design projects with a focus on innovation in Brazil.

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I believe good design meaningful and timeless, promotes quality of life through solutions that adapt to people's lives in time and context. 

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During my professional career, I designed for a wide range of markets, such as toys, packaging, furniture and home appliances. In addition, I actively worked on trend research, brand management, ideation of new designs, project management and agile methods. This experience has empowered me to push boundaries with regard to design, manufacturing and sustainability in corporate and consulting environments.

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Thinking about the design process from a holistic perspective.

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index
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Experience

2020 - current

Ecoa Group

Project Leader

Responsible for project management of the Oikos animal brand, through strategic studies of market trends and behavior for the development of authorial product, photography, design and marketing projects with a focus on innovation.
 

Senior Industrial Designer

Responsible for project management through strategic studies of market trends and behavior for the development of authorial product and marketing projects with a focus on innovation.
 

Full Industrial Designer

Responsible for generating ideas through strategic studies of market trends and behavior for the development of authorial product projectswith a focus on innovation.

Junior Industrial Designer

Responsible for generating ideas through market trends and behavior for the development of authorial product projects with a focus on innovation. 

Junior Packaging Designer

Responsible for developing authorial packaging projects.

Indio da Costa Licensed AUDT

2019.2 - 2021.1

Junior Industrial Designer

Responsible for ideation, development of design concepts for national and international clients and detailing of projects in the area of industrial design. From strategy and packaging projects to street furniture and product projects. Through sketches, 3D modeling, prototyping and renderings. In addition, he collaborated in the development of products for the Indio da Costa Design line.

Industrial Design Intern 

Responsible for ideation, development of design concepts for national and international clients and detailing of projects in the area of industrial design. From strategy and packaging projects to street furniture and product projects. Through sketches, 3D modeling, prototyping and renderings.

LAMP - Labs PUC-RIO

2018 - 2019.1

Industrial Design Intern 

Intern in the area of research and rapid prototyping (Digital Fabrication) at the Volume and Design Prototyping Laboratory at PUC-RIO. Through a user-centric approach, assessing trends, customer journey and market analysis to create innovative user experiences.

Tecgraf / PUC-Rio

2017 - 2018

Industrial Design Intern 

Intern in the area of research and rapid prototyping (Digital Manufacturing) for products aimed at Petrobras at Tecgraf. Through a user-centric approach, assessing trends, customer journey and market analysis to create innovative user experiences.

Education

2021 - 2022.2

Getulio Vargas Foundation | MBA

Business Management with Emphasis on Innovation and Leadership; 

Pontifical Catholic University of Rio de Janeiro | Bachelor

2016 - 2020

Industrial Product Design

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Skills
& Expertise

Canvas Advanced

Empathy Map, Value Proposition and Business Model;

User Experience Advanced

Persona, User Journey and Service Blueprint;

Adobe Advanced

Photoshop, Illustrator and Indesign;

Office Advanced

Excel, Power Point and Word;

3D Modeling Advanced

SolidWorks, Fusion360 and Keyshot;

Languages Basic

English and Spanish;

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Certificates

Âncora 4

UX Research 

CCE - PUC-Rio

Innovation and Leadership

Getulio Vargas Foundation - FGV

Trends in project management

Getulio Vargas Foundation - FGV

Environmental Components ESG 

Getulio Vargas Foundation - FGV

Social Components of ESG 

Getulio Vargas Foundation - FGV

Governance Components ESG   

Getulio Vargas Foundation - FGV

Introduction to ESG (Environmental, Social and Governance)

Getulio Vargas Foundation - FGV

SolidWorks Advanced

MechWorks Tecnologia

Basic SolidWorks

MechWorks Tecnologia

Projects
Selected

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14th PUCrio Design Weekend

Project Coleta

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13th PUCrio Design Weekend

Project Up

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12th PUCrio Design Weekend

Project Maraca

Project Change

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